# Key Concepts

Institutions use the Unizin Order Tool to manage and scale their digital content programs. By accessing the Unizin content marketplace, Institutions offer their faculty, instructors, and students highly affordable digital content. There are several key concepts that drive the use of the Order Tool at your institution:

* [User Profiles](/products/content/unizin-order-tool/key-concepts/profiles.md). The Unizin Order Tool supports different users and workflows.
* [Ordering periods](/products/content/unizin-order-tool/key-concepts/ordering-periods.md). Ordering periods define when users may order content for a given term.
* [Coordinator permissions](/products/content/unizin-order-tool/key-concepts/coordinator-permissions.md). Granular permissions enable institutions to flexibly allow centralized and staff-based ordering workflows.


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